PLS Privacy Policy

Pure Lab Solutions ("we," "us," or "our") is committed to protecting the privacy of visitors to our website, www.purelabsolutions.com (the "Website"). This Privacy Policy outlines the types of information we collect from you when you use our Website, how we use that information, and the measures we take to safeguard your personal data.

Information We Collect

We collect information from you in various ways when you interact with our Website, including through forms. The specific information collected may vary depending on the form.

• Information You Provide Directly: When you fill out any of the forms on our Website, we collect the information you provide. This typically includes:
  • Name (Required)
  • Email Address (Required)
  • Phone Number (Optional)
  • Company (Optional)
  • Message or other fields relevant to the specific purpose of the form (Optional)
• Information Collected Automatically: Our website is hosted on Microsoft Azure and we use Google Analytics to collect certain information automatically when you visit, including:
  • Your IP address
  • Browser type and version
  • Operating system
  • Referring website
  • Pages you visit on our Website
  • The dates and times of your visits
  • Other usage data

How We Use Your Information

We use the collected information for the following purposes:

• To Respond to Your Inquiries: We use the information you provide through our forms to respond to your questions, requests, or feedback.
• To Improve Our Website: We use the information collected through Google Analytics to understand how visitors use our Website, analyze trends, and improve the content and functionality of our Website. This helps us to provide a better user experience.
• For Internal Purposes: We may use your information for our internal record-keeping and administrative purposes.

Data Storage and Security

We store the information you submit through our forms securely in an Azure backend utilizing Azure Table Storage. We take reasonable measures to protect the personal information we collect from unauthorized access, use, or disclosure. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure.

Sharing Your Information

We do not sell entered information to third parties. We do not share your personal information with third parties except in the following limited circumstances:

• Service Providers: We may share anonymized and aggregated data collected through Google Analytics with these providers for website analytics purposes. These providers are contractually obligated to protect your information.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena or court order.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction, subject to the terms of this Privacy Policy or a new privacy policy provided to you.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. If you are a California resident, please see the "Your California Privacy Rights" section below for specific rights applicable to you. If you are not a California resident, please contact us using the information below if you wish to exercise any rights you may have.

Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these other websites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Pure Lab Solutions 4901 Morena Boulevard, Unit #118, San Diego, CA 92117 support@purelabsolutions.com

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. This section describes your rights and explains how to exercise them.

Right to Know and Access:

You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you in the preceding 12 months, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties with whom we share personal information.

Right to Delete:

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.

Right to Correct:

You have the right to request that we correct inaccurate personal information that we maintain about you.

Right to Opt-Out of Sale or Sharing:

We use Google Analytics, which may involve the sharing of your personal information (specifically online identifiers and usage data) with third parties for cross-context behavioral advertising. To opt-out of such sharing, please click the 'Cookie Preferences' button located in the footer of our website to adjust your settings. Alternatively, you can limit tracking by adjusting the privacy and security settings directly within your web browser.

Right to Limit Use and Disclosure of Sensitive Personal Information:

We do not currently collect sensitive personal information as defined under the CPRA.

Non-Discrimination:

We will not discriminate against you for exercising any of your CCPA/CPRA rights.

Exercising Your Rights:

To exercise your rights described above, please submit a verifiable consumer request to us by emailing us at: support@purelabsolutions.com.

Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

Categories of Personal Information Collected:

In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers (e.g., Name, Email Address, IP Address)
• Professional or employment-related information (e.g., Company)
• Internet or other similar network activity (e.g., browsing history, interactions with our Website)
• Commercial information (e.g., inquiries and messages)

Purposes for Collecting Personal Information:

We collect and use the categories of personal information listed above for the purposes described in the main body of this Privacy Policy, including:

• Responding to your inquiries.
• Improving our Website.
• Internal record-keeping.

Categories of Sources of Personal Information:

We collect the categories of personal information listed above from the following sources:

• Directly from you when you fill out forms on our Website.
• Automatically from your device when you browse our Website.

Categories of Third Parties With Whom Personal Information is Shared:

In the preceding 12 months, we have shared the following categories of personal information with the following categories of third parties:

• Identifiers and Internet/Network Activity Data with analytics providers (Google Analytics).

Data Retention:

We retain the personal information we collect for as long as necessary to fulfill the purposes for which it was collected, including to respond to your inquiries, improve our Website, and comply with any legal or regulatory obligations. Analytics data is retained according to the policies of Google Analytics.

"Shine the Light" Disclosure (California Civil Code Section § 1798.83):

We do not currently share personal information with third parties for their direct marketing purposes as defined by California Civil Code Section § 1798.83.

Questions?

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Pure Lab Solutions 4901 Morena Boulevard, Unit #118, San Diego, CA 92117 support@purelabsolutions.com